Endorsed By Experts

At Heartfuls, we believe play is more than just fun — it’s a powerful way for children to grow, learn, and thrive. That’s why our dolls aren’t just adorable, huggable companions; they’re also thoughtfully designed with expert guidance to support emotional wellbeing every step of the way.

Meet Dr. Amanda Gummer

Child psychologist and founder of the Good Play Guide, Dr. Amanda Gummer is a leading expert in child development and play. With over 20 years of experience and a global reputation for championing the importance of play in healthy childhoods, Dr. Gummer has given Heartfuls her expert seal of approval.

She recognises that our dolls do more than just inspire imagination — they help children explore feelings, build confidence, and nurture resilience in gentle, playful ways.

“Playing with dolls offers significant benefits for children’s mental, emotional, and social health (MESH) by providing a safe and imaginative space for exploring thoughts, emotions, and social interactions. The bright and colourful Heartfuls doll range enhances this experience by encouraging children to reflect on their feelings and develop emotional literacy. Each of the six dolls focuses on a key aspect of self-care and emotional well-being, equipped with thoughtful tools such as a self-care journal, a feelings wheel, a crystal bracelet for the child and a clip-on heart tag featuring inspirational quotes.

Through playing with these dolls, children learn to articulate their emotions, express feelings, and engage in meaningful conversations about their mental and emotional experiences. This interactive play not only fosters empathy and social understanding but also helps children develop emotional resilience, equipping them with vital tools for managing the complexities of everyday life.”

— Dr Amanda Gummer/ FUNdamentally Children

Good Play Guide Approved

Each Heartfuls doll and its accompanying Happiness Toolkit has been thoroughly tested and approved by the Good Play Guide, a trusted resource for families looking for toys that encourage learning and healthy development.

This means you can be confident that Heartfuls offer a play experience that is:

  • Engaging

  • Developmentally beneficial

  • Loved by real kids and parents alike!

MESH Accredited

We’re incredibly proud to say that Heartfuls is the world’s first doll range to be accredited by MESH – a trusted education and health initiative that promotes Mental, Emotional, Social, and Health-based learning through products that make a real difference.

Being MESH-accredited means Heartfuls has been recognised for it’s contribution to helping children develop important life skills like empathy, self-expression, and emotional awareness – all through joyful, creative play.

What this means for you

When you choose Heartfuls, you’re not just bringing home a beautiful, huggable doll — you’re giving your child a thoughtfully designed companion, rooted in expert insight. Every detail has been created to gently nurture emotional wellbeing, spark self-expression, and build confidence in the most playful and meaningful ways.