Supporting Little Smiles with Blue Smile
Our Charity Partner
Supporting children's emotional wellbeing, together.
At Heartfuls, everything we do is rooted in one big belief: happy hearts grow brighter futures. That’s why we’re so proud to partner with Blue Smile — a brilliant children’s charity working to improve the emotional wellbeing of children across Cambridgeshire through arts-based therapy and counselling.
Heartfuls dolls were created to do more than spark imagination — they’re designed to gently nurture children’s emotional growth, confidence and self-expression through play. So when it came to choosing a charity partner, we wanted someone whose mission aligned perfectly with our own.
Blue Smile does just that. Their incredible work in schools offers children a safe, creative space to explore their feelings, build resilience, and grow happy hearts of their own. It’s support that makes a lasting difference — and something we’re honoured to be supporting.
A Personal Connection
This partnership is especially meaningful to us, as Blue Smile was nominated by Heartfuls toy designer, Rachel Godfroy. Having experienced firsthand the life-changing support the charity offers, Rachel saw in Blue Smile the same heartfelt mission behind the Heartfuls range: to lift children up and give them tools to thrive.
What Our Partnership Means
Through this partnership, Kid Kreations is helping fund Blue Smile’s therapy and wellbeing sessions across schools in Cambridgeshire — from creative arts-based sessions to one-to-one emotional support. We’re also donating Heartfuls dolls to be used in therapy, helping children express emotions through the power of play.
Blue Smile will also be supporting us with expert guidance as we continue developing the Heartfuls range — keeping children’s emotional wellbeing at the heart of everything we do.
From Our Friends At Blue Smile
As our amazing charity partner, Blue Smile offers a collection of fantastic resources to help support children’s emotional wellbeing through creativity and play. Developed by their expert team of therapists, these free downloads are all about helping children express themselves, build confidence and feel supported - one heartfelt smile at a time.
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Use paper plate faces to explore and share your emotions!
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A creative clay dough activity to help you relax and manage emotions!
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Reading books is a great way to relax and immerse yourself in a fantasy world.
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Create a building blocks jar as a way to express your feelings.
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Colouring, whether filling in a picture or creating your own, is a great way to find your calm.
