Your dolls for sparking confidence, positivity and happy hearts through play!

Meet The Heartfuls

Join the Heartfuls Squad today!

Pre-order yours now, only at Smyths Toys!

Heartfuls Happiness Toolkit

Unlock the power of positivity, share your feelings, and let your heart shine bright.

  • Positivity Wheel

    Spin to share and build confidence while talking about your emotions.

  • Happy Hearts Journal

    Write, doodle, and learn to explore your feelings to boost your happiness.

  • Calming Bracelet

    Wear your gem and find your calm anytime, anywhere.

  • Clip-On Confidence Cards

    Carry positivity with you wherever you go to remind yourself just how amazing you are.

Endorsed by experts

Created with heart and backed by experts, Heartfuls are more than just dolls. Endorsed by child development expert Dr. Amanda Gummer and accredited by both the Good Play Guide and MESH, they’re thoughtfully designed to spark imagination and support emotional wellbeing in a meaningful way.

Free Happy Hearts Activities

Discover our free Happy Hearts resources – lovingly created to help little ones explore their emotions and express themselves with confidence.

From playful printables and colouring pages to creative activities and conversation starters, each download is designed to inspire imagination, nurture kindness, and support emotional wellbeing through the power of play.

Meet Our Real-Life Heartfuls

Say hello to our Real-Life Heartfuls – a group of amazing girls chosen to represent each Heartfuls doll!

Just like the dolls, these bright young stars are full of positivity, creativity, and kindness. From sharing big smiles to standing up for others, they each bring their own special sparkle to the world – and help show what it really means to grow a happy heart.

Supporting Little Smiles with Blue Smile

We’re proud to partner with Blue Smile, a brilliant children’s mental health charity that provides arts-based therapy and emotional support in schools across Cambridgeshire.

Just like Heartfuls, Blue Smile believes every child deserves the tools to feel happy, confident, and supported. Together, we’re on a mission to help little hearts grow stronger through the power of play, creativity, and kindness.